000			03886cam a2200301Ia 4500
001			Rebiun32723277
008			141209s2014 nyua b 001 0 eng d
017			_a1019731859
020			_a9781455582327
040			_cTBS
041			_aeng
050			_aHD9696.8.U64 _bG66647 2017
100			_aSchmidt, Eric _d1955 April 27- _923433 _eauthor
245	1	0	_aGoogle _b: how Google works _c/ Eric Schmidt and Jonathan Rosenberg, with Alan Eagle.
246			_aHow Google works
250			_aFirst trade paperback edition.
260			_aNew York : _bGrand Central, _c2017.
300			_axxxii, 284 pages : _bilustrations (black and white) ; _c24 cm.
504			_aIncludes bibliographical references and index
505	0		_aHow Alphabet works — Introduction : Lessons learned from the front row — Culture : believe your own slogans — Strategy : your plan is wrong — Talent : hiring is the most important thing you do — Decisions : the true meaning of consensus — Communications : be a damn good router — Innovation : create the primordial ooze — Conclusion : imagine the unimaginable.
520			_aJack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication and dealing with disruption. The authors explain how the confluence of three seismic changes--the internet, mobile, and cloud computing--has shifted the balance of power between consumer and corporation. The companies that thrive will be the ones that create superior products and attract a new breed of multi-faceted employees, whom the authors dub "smart creatives." The management maxims are illustrated with previously unreported anecdotes from Google's corporate history. "Back in 2010, Eric and I created an internal class for Google managers focusing on the lessons the management team learned the hard way," says Rosenberg. "The class slides all said 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how Google empowers employees to succeed. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
610		0	_aGoogle (Firm) _xManagement _923434
610		0	_aGoogle (Firm) _xHistory _923435
650		0	_aInternet industry _xManagement _zUnited States _99552
700			_aRosenberg, Jonathan _d1961- _923436 _eauthor
700			_aEagle, Alan _923437
942			_2lcc
999			_c3563 _d3563