000			02634cam a2200325 a 4500
001			5443198
003			CaAEU
005			20240319104105.0
008			111027s2012 nyu 001 0 eng
010			_a 2011044773
020			_a9781455512157
040			_ctbs
042			_apcc
043			_an-us---
050	0	0	_aHD9696.2.U64
100	1		_aLashinsky, Adam.
245	1	0	_aInside Apple _b: how America's most admired-and secretive-company really works _c/ Adam Lashinsky.
250			_a1st ed.
260			_aNew York : _bBusiness Plus, _c2012.
300			_aviii, 223 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aRethink leadership -- Embrace secrecy -- Focus obsessively -- Stay start-up hungry -- Hire disciples -- Own your message -- Overwhelm friends/dominate foes -- Plan for after your successor -- Inspire imitators -- One more thing.
520			_aINSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
610	2	0	_aApple Computer, Inc.
650		0	_aComputer industry _zUnited States _xManagement.
650		0	_aCorporate culture _zUnited States.
650		0	_aSuccess in business _zUnited States.
942			_2lcc
999			_c3564 _d
041			_aEnglish