000			02171nam a2200277 i 4500
001			Rebiun30737839
008			220531s2022 spca||| |||| 0|0 0 eng|
015			_aLL2022 _2bnc
017			_aDL B 1071-2022, _bBiblioteca de Catalunya
020			_a9788417656737
040			_aES-BaBC _beng _erda _cES-BaBC
080			_a338.45:687 _22004
080			_a687.01 _22004
080			_a687.1.01 _22004
100	1		_aCaielli, Ilaria, _eautor
245	1	0	_aBeyond fashion _b: inside the fashion business _c/ Ilaria Caielli
246	3	0	_aFashion
264		1	_aBarcelona : _bHoaki, _c[2022]
300			_a223 pages : _bcolor illustrations ; _c24 cm
504			_aIncludes index and bibliography.
520			_aBeyond Fashion provides a behind-the-scenes peek into the world of fashion, a universe that is as fascinating and creative as it is inextricably linked to commercial, psychological and social canons. This thoroughly-illustrated volume covers all elements of the fashion business beyond clothing, from the commercial to psychological and sociological aspects of the industry. Branding, marketing, retailing, merchandising and business identity, style, the eternal pursuit of beauty, and the search for personal expression are the fundamental aspects of an industry which has evolved to become one of the most sophisticated, influential and dynamic sectors in the world. The implications are not just economic: what we wear conveys who we are. Clothes and accessories are the bearers of complex psychological and social canons, they are aesthetic products, means of self-definition and objects of desire. Complementary to the evolution of fashion itself, hand-in-hand with changes in taste throughout history, the practice of shopping has undergone epic transformations, becoming a daily activity, an integral part of everyday life. So, which elements are involved in the creation of this 'desire'? What are the ingredients of fashion alchemy? This book reveals these and many more secrets of the fashion business.
650		0	_aFashion design _xMarketing _99177
650		0	_aFashion merchandising _xManagement _913020
942			_2lcc
999			_c3570 _d3570
041			_aEnglish