000			03316pam a2200289 i 4500
001			9976603
003			CaAEU
005			20240424141635.0
008			220207t20222022caua b 001 0 eng d
020			_a9781526419255
035			_a(OCoLC)1308476821
040			_cTBS
041			_aeng
050		4	_aHD9999.L852 _bS65 2022
100			_aSolomon, Michael R. _eauthor _920424
245	1	0	_aFashion & luxury marketing _c/ Michael R. Solomon and Mona Mrad.
246	3		_aFashion and luxury marketing
260			_aLondon ; Thousand Oaks CA ; New Delhi ; Singapore : SAGE Publications, 2022.
300			_axviii, 384 pages : illustrations, portraits (color) ; 25 cm.
504			_aIncludes bibliographical references and index.
505			_aIntroduction to fashion marketing. Fashion marketing : an introduction — The big picture of the fashion industry — Understanding fashion change — Ethical and sustainable fashion — Fashion marketing strategy. Strategic planning and marketing insights — Segmentation, targeting and positioning — How consumers think about and choose fashion. Micro factors : perception, learning and attitudes — Individual consumer dynamics : motivation and the self-concept — Macro factors : group and social influence and fashion opinion leadership — Applying the marketing mix. Product development, branding and pricing — Fashion marketing communications — Fashion retailing and distribution.
520			_aWritten by marketing experts, this authoritative and comprehensive full-color textbook is made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry. It provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities, and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications.
650		0	_aFashion merchandising _98540
650		0	_aLuxuries _xMarketing _97147
700			_aMrad, Mona _eauthor _913693
942			_2lcc
999			_c3572 _d3572