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050 4 _aTX357
_b.P793 2020
082 0 _a641.3019
_223
090 _aInternet Access
_bAEU
245 0 4 _aThe psychology of food marketing and (over)eating
_c/ edited by Frans Folkvord.
264 1 _aLondon ;
_aNew York, New York :
_bRoutledge,
_c[2020]
264 4 _c©2020
300 _a145 pages
504 _aIncludes bibliographical references and index.
520 _aIntegrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.
650 0 _aFood
_xPsychological aspects.
650 0 _aFood Psychological aspects
_922364
650 0 _aFood industry and trade
_912037
650 0 _aFood
_xMarketing
_922363
700 1 _aFolkvord, Frans,
_eeditor.
942 _2lcc
_c1
999 _c3601
_d3601
041 _aEnglish