000 04267cam a2200349 i 4500
001 22096896
005 20240319104108.0
008 210622s2022 enka b 001 0 eng
010 _a 2021030871
020 _a9781398601345
_q(paperback)
020 _a9781398601369
_q(hardback)
020 _z9781398601352
_q(ebook)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.G465 2022
082 0 0 _a658.8
_223
084 _aBUS043000
_aBUS043040
_2bisacsh
100 1 _aGil, Carlos,
_eauthor.
245 1 4 _aThe end of marketing
_b: humanizing your brand in the age of social media
_c/ Carlos Gil.
250 _aSecond edition.
264 1 _aLondon ;
_aNew York, NY :
_bKogan Page,
_c2022.
300 _aix, 276 pages :
_billustrations ;
_c22 cm
504 _aIncludes bibliographical references and index.
505 0 _aMachine generated contents note: Chapter - 00: Foreword; Chapter - 01: Marketing is dead; Chapter - 02: Stranded in a digital ocean; Chapter - 03: How to be savage AF - Like Randy; Chapter - 04: Don't be mad at Facebook; you just suck at marketing; Chapter - 05: Swipe right: sales & marketing is no different than finding your match on Tinder; Chapter - 06: Growth hacking your way to greatness; Chapter - 07: Marketing lessons from social media giants DJ Khaled and Kim Kardashian; Chapter - 08: Transforming your advocates into the faces of your brand; Chapter - 09: Judgement Day: the battle of AI versus humans; Chapter - 10: The power of personality and persuasion; Chapter - 11: Bringing it all together; Chapter - 12: 2030: the new frontier; Chapter - 13: Managing through crisis;.
520 _a"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"--
_cProvided by publisher.
520 _a"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"--
_cProvided by publisher.
650 0 _aMarketing.
650 0 _aMarketing
_xTechnological innovations.
650 0 _aInternet marketing.
942 _2lcc
999 _c3616
_d3616
041 _aEnglish