000			02305cam a22002778i 4500
001			22074069
005			20240319104114.0
006			m |o d |
007			cr_|||||||||||
008			210607s2021 nju o 001 0 eng
010			_a 2021021546
020			_z9781119823582 _q(hardback)
040			_ctbs
050	0	0	_aHD62.5
100	1		_aPrashantham, Shameen, _eauthor.
245	1	0	_aGorillas can dance _b: lessons from Microsoft and other corporations on partnering with startups _c/ Shameen Prashantham.
264		1	_aHoboken, New Jersey : _bWiley, _c[2021]
500			_aIncludes index.
520			_a"Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors--including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration, they often find that developing productive partnerships is not straightforward. The very thing that attracts them to each other -- their significant differences -- also makes it difficult to work together. There, the partnering process must be approached not only enthusiastically but thoughtfully, by addressing these systemic asymmetries through focusing on the three pillars of synergy, interface, and exemplar. In this book, drawing upon over a decade of research in multiple locations -- including China, German, India, Israel, Kenya, South Africa, UK and US -- Professor Shameen Prashantham provides guidance on how corporations and startups can build mutual beneficial partnerships. Using examples such as Microsoft and several others including AB InBev, Bayer, BMW, Coca Cola, IBM, Intel, Nissan (Infiniti), SAP, Unilever and Walmart, among others, Gorillas Can Dance discussed the "why", "how", and "where" of corporation-startup up partnering. Readers will learn that to succeed in the age of digital disruption, companies need to develop entrepreneurial, collaborative, and global mindsets"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aNew business enterprises.
650		0	_aPartnership.
650		0	_aSuccess in business.
942			_2lcc
999			_c3726 _d3726
041			_aEnglish