000			02125cam a2200337 i 4500
001			a36478613
003			SIRSI
005			20240920184457.0
008			210114t20212021caua b 001 0 eng d
010			_a2021930815
020			_a9781526494559
035			_a(OCoLC)1246486110
040			_aUKMGB _beng _erda _cDLC _dUKMGB _dOCLCF _dCPV _dYDX _dUtOrBLW
041			_aeng
042			_alccopycat
050	0	0	_aHD62.4 _b.C3885 2021
100			_aCavusgil, S. Tamer _eauthor _9508
245	1	0	_aDoing business in emerging markets _c/ S. Tamer Cavusgil, Pervez N. Ghauri and Leigh Anne Liu.
250			_aThird edition.
260			_aLos Angeles, CA ; _aLondon : _bSage Publications, _c2021.
300			_axxi, 353 pages : _billustrations ; _c25 cm
504			_aIncludes bibliographical references and indexes.
520			_aWritten by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy. Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
526			_aMSc International Business: Unit 1. Issues And Trends in International Business
650		0	_aInternational business enterprises _94692
650		0	_aExport marketing _93292
650		0	_aNegotiation in business _927
700			_aGhauri, Pervez N. _d1948- _eauthor _921139
700			_aLiu, Leigh Anne _eauthor _924172
942			_2lcc
999			_c3729 _d3729