| 000 | 01090cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 991033001829706706 | ||
| 005 | 20240525062748.0 | ||
| 008 | 161011s2016 mx ad||| |||| 0|| 0 spa|c | ||
| 020 | _a9786073237000 | ||
| 035 | _a(ES-BaCBU).b67995895 | ||
| 035 | _a(OCoLC)968789504 | ||
| 040 |
_aES-TaURV _bcat _cES-TaURV |
||
| 041 | 1 |
_aspa _heng |
|
| 100 | 1 | _aKotler, Philip. | |
| 240 | 1 | 0 |
_aMarketing management : analysis, planning and control. _lSpanish |
| 245 | 1 | 0 |
_aDirección de marketing _c/ Philip Kotler, Kevin Lane Keller ; traducción: Leticia Esther Pineda Ayala, Lourdes Amador Araujo ; rev. técnica: Javier Cervantes González |
| 250 | _a15th ed. | ||
| 260 |
_aMéxico : _bPearson Educación, _ccop. 2016 |
||
| 300 |
_axxii, 692, [14, 58, 10, 36] p. : _c27 cm |
||
| 504 | _aGlossary. Bibliographical references. Indexes | ||
| 650 | 0 |
_aMarketing _91020 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 700 | 1 |
_aPineda Ayala, Leticia Esther, _etrad. |
|
| 700 | 1 |
_aAmador Araujo, Ma. de Lourdes _q(María de Lourdes) |
|
| 700 | 1 | _aCervantes González, Javier | |
| 942 | _2lcc | ||
| 999 |
_c3740 _d3740 |
||