000 02925nam a22002777a 4500
003 OSt
005 20240926170955.0
008 230710b |||||||| |||| 00| 0 eng d
020 _a9781625274496
040 _cTBS
041 _aeng
050 _aHF5415.153
_b.K53 2015
100 _aKim, W. Chan
_91645
_eauthor
245 _aBlue ocean strategy
_b: how to create uncontested market space and make the competition irrelevant
_c/ W. Chan Kim, Renée Mauborgne.
250 _aExpanded edition.
260 _aBoston, MA :
_bHarvard Business Review Press,
_c2015.
300 _axxviii, 287 pages : illustrations, graphs, tables (black and white) ; 25 cm.
504 _aIncludes bibliographical references and index.
505 _aCreating blue oceans — Analytical tools and frameworks — Reconstruct market boundaries — Focus on the big picture, not the numbers — Reach beyond existing demand — Get the strategic sequence right — Overcome key organizational hurdles — Build execution into strategy — The sustainability and renewal of blue ocean strategy.
520 _aIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, "Blue Ocean Strategy," now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red ; Updates on all cases and examples in the book, bringing their stories up to the present time ; Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
526 _aB2 PBT Entrepreneurial Mindset and Problem Analysis | B2 PBT Creativity & Innovation | B3ASP ENT: From Idea to Model
650 0 _aNew products
_98236
650 0 _aMarket segmentation
_9952
700 _aMauborgne, Renée
_91644
_eauthor
942 _2lcc
999 _c3746
_d3746