000			01940nam a22003017a 4500
003			OSt
005			20240716122907.0
008			230719b |||||||| |||| 00| 0 eng d
020			_a9780971476998
040			_cTBS
041			_aeng
050			_aHF5415.1265 _b.E379 2003
100			_aEisenberg, Bryan _921640 _eauthor
245			_aPersuasive online copywriting _b: how to take your words to the bank _c/ Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis.
260			_aAustin, TX : _bWizard Academy Press _c2003.
300			_axi, 176 pages : illustrations ; 23 cm.
504			_aIncludes bibliographical references (p. 161-162).
520			_aWriting for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade — it's integral to get your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results. Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.
526			_aB3ASP Digital Marketing: Content Marketing and Storytelling
650		0	_aWeb sites _xDesign _97486
650		0	_aAdvertising _92839
650		0	_aInternet advertising _98759
650		0	_aWeb site development _97487
650		0	_aInternet marketing _91133
700			_aEisenberg, Jeffrey _921641 _eauthor
700			_aDavis, Lisa T. _921639 _eauthor
942			_2lcc
999			_c3763 _d3763