| 000 | 02765nam a2200469Ia 4500 | ||
|---|---|---|---|
| 001 | 375 | ||
| 008 | 230305s2009 xx 000 0 und d | ||
| 020 | _a9780470502105 | ||
| 041 | _aeng | ||
| 245 | 0 | _aMarketing for dummies | |
| 250 | _a3ª ed | ||
| 260 |
_a _bWiley, _c2009 |
||
| 490 | _aFor dummies | ||
| 490 | _aBusiness & Economics / Marketing / General | ||
| 505 | _aPart I: Designing a Great Marketing Program. Chapter 1: Optimizing Your Marketing Program. Chapter 2: Strengthening Your Marketing Strategy. Chapter 3: Writing a Marketing Plan. Part II: Leveraging Your Marketing Skills. Chapter 4: Researching Your Customers, Competitors, and Industry. Chapter 5: Engaging Your Marketing Imagination. Chapter 6: Pumping Up Your Marketing Communications. Part III: Advertising for Fun and Profit. Chapter 7: Perfecting Your Printed Materials. Chapter 8: Signing On to Outdoor Advertising. Chapter 9: Broadcasting Your Message. Part IV: Finding Powerful Alternatives to Advertising. Chapter 10: Maximizing Your Web Marketing. Chapter 11: Making a Positive Impression in Low-Cost Ways. Chapter 12: Leveraging Face-to-Face Marketing Opportunities. Chapter 13: Going Direct with Your Marketing. Part V: Selling Great Products to Anyone, Anytime, Anywhere. Chapter 14: Making Your Brand Stand Out. Chapter 15: Finding the Right Pricing Approach. Chapter 16: Distributing Your Product Where Your Customers Are. Chapter 17: Succeeding in Sales and Service. Part VI: The Part of Tens. Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them). Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks. Chapter 20: Ten (Or So) Ways to Survive Sales Downturns. Chapter 21: Ten (Plus One) Tips for Boosting Web Sales. Index. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 |
_a Comportamiento del consumidor _91651 |
||
| 650 | 0 |
_aMarketing _xPlanning _99390 |
|
| 650 | 0 |
_aMarketing _91020 |
|
| 650 | 0 |
_a Posicionamiento _91654 |
|
| 650 |
_a Innovación _9916 |
||
| 650 |
_a Investigación mercados _91072 |
||
| 650 |
_a Creatividad _9917 |
||
| 650 |
_a Comunicación _920366 |
||
| 650 |
_a Publicidad _9863 |
||
| 650 |
_a Medios comunicación _920509 |
||
| 650 |
_a online _920549 |
||
| 650 |
_a Precio _9857 |
||
| 650 |
_a directo _92005 |
||
| 650 |
_a Marca _9856 |
||
| 650 |
_a Distribución _920514 |
||
| 650 | _a Venta. | ||
| 700 |
_aHiam, Alexander _eAuthor _92510 |
||
| 856 | _uhttp://books.google.es/books?id=nrGAb4HwlQQC&printsec=frontcover&dq=marketing+for+dummies&hl=es&ei=uyC4TKbSLImBOoSU0PsM&sa=X&oi=book_result&ct=book-thumbnail&resnum=1&ved=0CDEQ6wEwAA#v=onepage&q&f=false | ||
| 902 | _a360 | ||
| 905 | _am | ||
| 912 | _a2009-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2010-10-15 12:50:03 | ||
| 999 |
_c379 _d379 |
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