| 000 | 02641cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 8978790 | ||
| 003 | CaAEU | ||
| 005 | 20240319104117.0 | ||
| 006 | m o d | ||
| 007 | cr nn||||mamaa | ||
| 008 | 200227s2020 gw a ob 000 0 eng d | ||
| 020 | _a9783658295370 | ||
| 040 | _cTBS | ||
| 050 | 4 | _aHB841 | |
| 100 | 1 | _aGurzki, Hannes. | |
| 245 | 1 | 4 |
_aThe creation of the extraordinary _b: perspectives on luxury _c/ Hannes Gurzki. |
| 264 | 1 |
_aWiesbaden : _bSpringer Gabler, _c2020. |
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| 300 |
_axvii, 246 pages : _billustrations |
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| 490 | 1 |
_aApplied Marketing Science / Angewandte Marketingforschung, _x2627-1982 |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aThe State of Luxury Research: A Bibliometric Citation Analysis — Perspectives on Luxury: An Integrative Model — Decoding Luxury Brand Communications — Implications for Luxury Brand Management. | |
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | _aLuxury is as old as humankind and has sparked multiple debates throughout of history. In todays consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles. Contents The State of Luxury Research: A Bibliometric Citation Analysis Perspectives on Luxury: An Integrative Model Decoding Luxury Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail The Author Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig. | ||
| 650 | 0 | _aLuxury. | |
| 650 | 0 | _aLuxury goods industry. | |
| 830 | 0 |
_aGabler research. _pApplied marketing science. |
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| 942 | _2lcc | ||
| 999 |
_c3798 _d3798 |
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| 041 | _aEnglish | ||