| 000 | 00992nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 376 | ||
| 008 | 230305s2007 xx 000 0 und d | ||
| 020 | _a9781844803279 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aMarketing research | |
| 260 |
_bThomson, _c2007 |
||
| 300 | _axix + 592 p. ; 27 cm | ||
| 500 | _aapproaches, methods and applications in Europe | ||
| 520 | _aAimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aMarketing research _91465 |
|
| 653 | _aBibliography MSc - Marketing Management: Retail & Consumer Goods | ||
| 700 |
_aKent, Ray _eAuthor _92511 |
||
| 902 | _a352 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c380 _d380 |
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