000			01535nam a2200301Ia 4500
001			377
008			230305s2009 xx 000 0 und d
020			_a9780071263351
041			_aeng
245		0	_aStrategic marketing
250			_a9ª ed
260			_a _bMcGraw-Hill, _c2009
300			_axv + 784 p. ; 25 cm
520			_aStrategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
630			_aHF COMMERCE _914
650			_aMarketing _x Decision making _92516
650		0	_aMarketing _xManagement _99256
650		0	_aMarketing _xManagement _xCase studies _97669
650			_a _912
700			_aPiercy, Nigel F. _eAuthor
700			_aCravens, David W. _eAuthor
902			_a625
905			_am
912			_a2009-01-01
942			_a1
953			_d2010-10-15 16:04:03
999			_c382 _d382