000			02281cam a2200337 i 4500
001			9044415
003			CaAEU
005			20240415160438.0
006			m o d
007			cr |||||||||||
008			191021s2020 si a ob 001 0 eng
010			_a 2019048772
020			_a9781119542339
040			_ctbs
041			_aEnglish
042			_apcc
050	0	4	_aHD9999.L852 _bC34 2020
100	1		_aChevalier, Michel, _eauthor.
240	1	0	_aLuxury retail management
245	1	0	_aLuxury retail and digital management _b: developing customer experience in a digital world _c/ Michel Chevalier, Michel Gutsatz.
250			_aSecond edition
264		1	_aSolaris South Tower, Singapore : _bJohn Wiley & Sons Singapore Pte. Ltd., _c[2020]
300			_axxiv, 359 pages
504			_aIncludes bibliographical references and index.
520			_a"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"-- _cProvided by publisher.
650		0	_aLuxury goods industry _xManagement.
650		0	_aRetail trade _xManagement.
653			_aBibliography B3 FLM - Store Based Retail
700	1		_aGutsatz, Michel, _eauthor.
942			_2lcc
999			_c3837 _d3837