000			01838nam a22002175i 4500
001			991061038026306706
005			20240319104120.0
008			231023s2014 xxk|||||r|||||0|| 0 eng|c
020			_a9780198714811
040			_aES-BaUPF _bcat _erda _cES-BaUPF
100			_aÖzalp Özer _922445
245	0	4	_aThe Oxford handbook of pricing management _cedited by Özalp Özer and Robert Phillips
264		1	_aOxford : _bOxford University Press, _c[2014]
300			_a976 pages : _billustracions ; _c23 cm
520			_aThe Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
650		0	_a Pricing _91959
700	1		_aÖzer, Özalp _eeditor
700	1		_aPhillips, Robert _eeditor
942			_2lcc
999			_c3858 _d3858
041			_aEnglish