| 000 | 01746cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 3769820 | ||
| 003 | CaAEU | ||
| 005 | 20240704160621.0 | ||
| 008 | 060517s2006 nyua b 001 0 eng | ||
| 010 | _a 2006045653 | ||
| 020 | _a9780273695592 | ||
| 035 | _aocm69423342 | ||
| 040 |
_aDLC _beng _cDLC _dBAKER _dNLGGC _dYDX _dAEU |
||
| 041 | _aEnglish | ||
| 042 | _apcc | ||
| 049 | _aUABA | ||
| 050 | 0 | 0 |
_aHF5415 _b.B634 |
| 090 |
_aHF 5415 B634 2006 _bAEU |
||
| 245 | 1 | 0 |
_aPrinciples of marketing / _cFrances Brassington, Stephen Pettitt. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bPrentice Hall, _c2006. |
||
| 300 |
_axxxi, 1264 pages : _billustrations (chiefly color) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aBrassington and Pettitts Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market? to more specialised topics such as Relationship Marketing. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. | ||
| 650 | 0 |
_aMarketing _91020 |
|
| 653 | _aBibliography B1 Operational Marketing | ||
| 700 |
_aBrassington, Frances _eauthor _92538 |
||
| 700 |
_aPettitt, Stephen _92537 _eauthor |
||
| 942 | _2lcc | ||
| 999 |
_c387 _d387 |
||