000			03402nam a2200457Ia 4500
001			1655
008			230305s2016 xx 000 0 und d
020			_a9780393249132
041			_aeng
245		0	_aPlatform revolution
260			_a _bW. W. Norton & Company, _c2016
300			_axiii, 336 pages : illustrations ; 24 cm
500			_ahow networked markets are transforming the economy and how to make them work for you
520			_aAn inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. ; ; Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? ; ; These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first 'owner's manual' for creating a successful platform business. ; ; Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. ; ; As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. ; ; REVIEWS ; "Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." - The European Magazine
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650		0	_aInternet marketing _91133
650		0	_aStrategic planning _93573
650			_aInternet _91135
650			_a Web _92550
650		0	_aElectronic commerce _91263
650			_a Ecommerce _92552
650			_a Online sale _92553
650			_a Analytics _92554
650		0	_aManagement _9319
650			_a Segmentation _92396
650			_a Target _92555
650			_a Client _92556
650			_a Web architecture _92557
650			_a Launch _92558
700			_aChoudary, Sangeet Paul _eAuthor _92559
700			_aParker, Geoffrey G. _eAuthor
700			_aVan Alstyne, Marshall W. _eAuthor
856			_uhttps://books.google.es/books?id=Bvd1CQAAQBAJ&lpg=PA1&dq=platform%20revolution&hl=es&pg=PA1#v=onepage&q=platform%20revolution&f=false
902			_a346
905			_am
912			_a2016-01-01
942			_a1
953			_d2016-11-08 17:51:02
999			_c391 _d391