000			03089cam a2200313 i 4500
001			7577784
003			CaAEU
005			20240319092757.0
008			160111t20162016mauab b 001 0 eng
010			_a 2015046357
020			_a9781633691728
035			_aocn934705618
040			_aDLC _erda _beng _cDLC _dYDX _dOCLCF _dYDXCP _dBDX _dBTCTA _dCLE _dBECOE _dCHVBK _dUAB _dAEU
041			_aEnglish
042			_apcc
050	0	0	_aHD9999.M782 _bE93 2016
090			_aHD 9999 M782 E93 2016 _bAEU
100	1		_aEvans, David S. _q(David Sparks), _d1954- _eauthor.
245	1	0	_aMatchmakers _b: the new economics of multisided platforms _c/ David S. Evans and Richard Schmalensee.
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2016]
264		4	_c©2016
300			_ax, 260 pages : _billustrations, maps ; _c25 cm
504			_aIncludes bibliographical references (pages 213-246) and index.
505			_aEconomics and technologies : A table for four at eight — The "grab all the eyeballs" fallacy — Turbocharging — Building, igniting, and operating matchmakers : Friction fighters — Ignite or fizzle — Long haul — Beyond the castle walls — Interior design — Fakesters and fraudsters — Fizzle or sizzle — Creation, destruction, and transformation : Moving money — Gone missing — Slower and faster than you think.
520			_aMany of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular--and profitable--due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world.
650		0	_aMulti-sided platform businesses.
700	1		_aSchmalensee, Richard, _eauthor.
942			_2lcc
999			_c3977 _d3977