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001 21749940
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020 _a9780300248036
035 _a(OCoLC)on1198558172
040 _aYDX
_beng
_erda
_cYDX
_dBDX
_dERASA
_dYDX
_dOCLCO
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041 _aEnglish
042 _alccopycat
050 0 0 _aHF5415.1264
_b.T87 2021
100 1 _aTurow, Joseph,
_eauthor.
245 1 4 _aThe voice catchers
_b: how marketers listen in to exploit your feelings, your privacy, and your wallet
_c/ Joseph Turow.
264 1 _aNew Haven :
_bYale University Press,
_c[2021]
264 4 _c©2021
300 _a334 pages ;
_c25 cm
504 _aIncludes bibliographical references and index.
505 _aIntroduction: Here comes the voice intelligence industry -- Rise of the seductive assistants -- What marketers see in voice -- An operating system for your life -- Voice tech conquers the press -- Advertisers get ready -- Voice profiling and freedom.
520 8 _aThe first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers-but also politicians and governments-may use voice profiling to infer characteristics about you to serve their interests, not yours or society's.
650 0 _aInteractive marketing.
650 0 _aVoice.
650 7 _aArtificial intelligence
_xMarketing applications.
_2fast
_0(OCoLC)fst02021895
942 _2lcc
999 _c3984
_d3984