| 000 | 02366nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 393 | ||
| 008 | 230305s2010 xx 000 0 und d | ||
| 020 | _a9781119120841 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 050 |
_aHD30.28 _b.G72 2016 |
||
| 100 |
_aGrant, Robert M. _d1948- _920619 |
||
| 245 | 0 |
_aContemporary strategy analysis _c/ Robert M. Grant. |
|
| 250 | _aNinth edition. | ||
| 260 | _bHoboken, NJ : John Wiley & Sons, 2016. | ||
| 300 | _axvi, 758 pages : illustrations (some color) ; 25 cm. | ||
| 504 | _aIncludes index. | ||
| 505 | _aThe concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The sources and dimensions of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategy and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness firm -- External growth strategies : mergers, acquisitions, and alliances -- Current trends in strategic management. | ||
| 520 | _aRobert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (i.e. Amazon, Tesla, Tough Mudder, Tata Group, Samsung). Contemporary Strategy Analysis: Text and Cases, 9th Edition, combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. | ||
| 526 | _aM1 Strategic Management | ||
| 590 | _bVista parcial disponible en Google Books (enlace) | ||
| 650 | 0 |
_aStrategic planning _93573 |
|
| 942 | _2lcc | ||
| 999 |
_c400 _d400 |
||