000			03136cam a2200325 a 4500
001			15152249
005			20240904113611.0
008			080124s2008 njua 000 0 eng
010			_a 2008003309
020			_a9781292092485
035			_a(OCoLC)191697384
035			_a(OCoLC)ocn191697384
040			_aDLC _cDLC _dYDX _dYDXCP _dBTCTA _dDLC
041			_aEnglish
050	0	0	_aHF5415 _b.K6314
100			_aKotler, Philip _91123 _eauthor
245	0	0	_aPrinciples of marketing _c/ Philip Kotler, Gary Armstrong
250			_aSixteenth edition ; _bGlobal edition
260			_aHarlow, England : _bPearson Education, _c2016
300			_a731 pages : _billustrations (chiefly color) ; _c28 cm.
500			_aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
504			_aIncludes bibliographical references and index.
505			_aMarketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
520			_aAcross five continents, in more than 40 countries, and in 24 languages, students, and professors rely on Kolter/Armstrong's "Principles of Marketing" as the most-trusted source for teaching and learning basic marketing concepts and practices. More than ever, the sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative yet fresh, practical, and enjoyable way. In this sixteenth edition, we've once again added substantial new content and poured over ever page, table, figure, fact, and example in order to keep this the best text from which to learn about and teach marketing. Enhanced by MyMarketingLab, our online homework and personalized study tool, the sixteenth edition of Principles of Marketing remains the world standard in introductory marketing education.
526			_aB1 Fundamentals of Marketing | B1 Operational Marketing | MSc Marketing Management: Account-Based Marketing
650		0	_aMarketing _91020
700			_aArmstrong, Gary _92497 _eauthor
856			_uhttps://bookshelf.vitalsource.com/reader/books/9781292449333 _yeBook Link (19th edition)
942			_2lcc
999			_c4002 _d4002