000			02810cam a2200337 a 4500
001			15152249
005			20240525062749.0
008			080124s2008 njua 000 0 eng
010			_a 2008003309
020			_a9781292354996
035			_a(OCoLC)191697384
035			_a(OCoLC)ocn191697384
040			_aDLC _cDLC _dYDX _dYDXCP _dBTCTA _dDLC
041			_aEnglish
050	0	0	_aHF5415 _b.K6314
100			_aKotler, Philip _91123 _eauthor
245	0	0	_aPrinciples of marketing _c/ Philip Kotler, Gary Armstrong, Anders Parment
250			_aThird edition ; _bScandinavian edition
260			_aHarlow, England : _bPearson Education, _c2020
300			_axix, 531 pages : illustrations (chiefly color) ; 28 cm.
504			_aIncludes bibliographical references (p. R-1 - R-30) and indexes.
505			_aMarketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
520			_aPrinciples of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is tru to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice, with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for contemporary marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitalization, and changes in consumer behaviour.
650		0	_aMarketing _91020
653			_aBibliography B1 Fundamentals of Marketing
653			_aBibliography B1 Operational Marketing
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
700			_aArmstrong, Gary _92497
700			_aParment, Anders _913921
942			_2lcc
999			_c4008 _d4008