000			01894nam a22002297a 4500
008			240322b |||||||| |||| 00| 0 eng d
020			_a9781305405769
040			_cTBS
041			_aeng
050			_aHF5415 _b.P6584
245			_aFoundations of marketing _c/ William Pride, O.C. Ferrell.
250			_a7th ed.
260			_aBoston, MA : Cengage Learning, 2017.
300			_axxvi, 470, G10, I22 pages : illustrations ; 28 cm.
504			_aIncludes bibliographical references and index.
505			_aPart 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets -- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5: Distribution Decisions -- Part 6: Promotion Decisions.
520			_aDiscover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7th ed. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
650		0	_aMarketing _91020
700			_aPride, William M. _d1942- _920608 _eauthor
700			_aFerrell, O. C. _eauthor _920607
942			_2lcc
999			_c4016 _d4016