000			01678cam a2200301 i 4500
001			21791229
005			20240415155845.0
008			201106s2021 paua b 001 0 eng
010			_a 2020048962
020			_a9781799858829 _q(hardcover)
020			_a9781799868576 _q(paperback)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD9999.L852 _bD48 2021
245	0	0	_aDeveloping successful global strategies for marketing luxury brands _c/ Fabrizio Mosca, University of Turin, Italy, Cecilia Casalegno, University of Turin, Italy, Rosalia Gallo, University Autónoma de Barcelona, Spain.
264		1	_aHershey : _bIGI Global Publisher of Timely Knowledge, _c[2021]
300			_axxiii, 351 pages : _billustrations ; _c29 cm.
490	0		_aAdvances in marketing, customer relationship management, and e-services (AMCRES) book series.
504			_aIncludes bibliographical references and index.
520			_a"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- _cProvided by publisher.
650		0	_aLuxury goods industry.
650		0	_aLuxuries _xMarketing.
700	1		_aMosca, Fabrizio, _eeditor.
700	1		_aCasalegno, Cecilia, _d1979- _eeditor.
700	1		_aGallo-Martinez, Rosalia, _d1964- _eeditor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc
999			_c4026 _d4026