000			02192cam a22003734a 4500
001			4213599
003			CaAEU
005			20240416120740.0
008			080331s2008 caua b 001 0 eng
010			_a 2008014814
015			_aGBA871105 _2bnb
016	7		_a014627173 _2Uk
020			_a9780787996918 (cloth)
035			_aocn222664910
040			_aDLC _beng _cDLC _dBAKER _dUKM _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dAEU
049			_aUABA
050	0	0	_aAM5 _b.K68 2008
100	1		_aKotler, Neil G., _d1941-
245	1	0	_aMuseum marketing and strategy _b: designing missions, building audiences, generating revenue and resources _c/ Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
250			_aSecond edition
260			_aSan Francisco, CA : _bJossey-Bass, _cc2008.
300			_axxx, 511 pages : _billustrations ; _c25 cm.
500			_aRev. ed. of: Museum strategy and marketing. c1998.
504			_aIncludes bibliographical references (p. 469-482) and index.
520			_aThis newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to: Define the exchange process between a museum's offerings and consumer value — Differentiate a museum and communicate its unique value in a competitive marketplace — Find, create, and retain consumers and convert visitors to members and members to volunteers and donors — Plan strategically and maximize marketing's value — Achieve financial stability — Develop a consumer-centered museum.
650		0	_aMuseums _xPlanning.
650		0	_aMuseums _xMarketing.
650		0	_aMuseum attendance.
650		0	_aMuseum finance.
700	1		_aKotler, Philip.
700	1		_aKotler, Wendy I., _d1947-
700	1		_aKotler, Neil G., _d1941- _tMuseum strategy and marketing.
942			_2lcc
999			_c4040 _d4040