000			02062cam a2200277 a 4500
001			4456930
003			CaAEU
005			20240416121734.0
008			090708s2010 nyua b 001 0 eng d
010			_a 2009026966
015			_aGBA981960 _2bnb
016	7		_a015352170 _2Uk
020			_a9781581156683
035			_aocn664092379
040			_aMUQ _bfre _cMUQ _dZWZ _dOCLCO _dAEU
050		4	_aTS171.4 _b.D4865 2010
245	0	0	_aDesign thinking _b: integrating innovation, customer experience and brand value _c/ edited by Thomas Lockwood.
260			_aNew York, NY : _bAllworth Press, _cc2010.
300			_axvii, 285 pages : _billustrations ; _c23 cm.
504			_aIncludes biblographical references and index.
520			_aDesign Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.
650		0	_aIndustrial design.
650		0	_aProduct design.
700	1		_aLockwood, Thomas.
942			_2lcc
999			_c4041 _d4041