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010 _z 2010053277
020 _a9781283136082
020 _a9786613136084
035 _aocn732958654
037 _a22573/cttgrd2z
_bJSTOR
037 _aB6F5D469-CCAE-4053-94C9-42210FBB1B57
_bOverDrive, Inc.
_nhttp://www.overdrive.com
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_beng
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050 4 _aHD53
_b.L543 2011eb
100 1 _aLiedtka, Jeanne,
_eauthor.
245 1 0 _aDesigning for growth
_b: a design thinking tool kit for managers
_c/ by Jeanne Liedtka and Tim Ogilvie.
264 1 _aNew York :
_bColumbia Business School Publishing,
_c[2011]
264 4 _c©2011
300 _axiii, 227 pages :
_billustrations
504 _aIncludes bibliographical references.
520 _a"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."--
_cProvided by publisher.
588 0 _aPrint version record.
650 0 _aSuccess in business.
650 7 _aCreative ability in business.
_2fast
_0(OCoLC)fst00882438
650 7 _aOrganizational change.
_2fast
_0(OCoLC)fst01047828
700 1 _aOgilvie, Tim,
_eauthor.
942 _2lcc
949 _hUAIN
_mNWP_INT
_zEBSCONWPC
999 _c4042
_d4042