000			01643nam a22002417a 4500
008			240424b |||||||| |||| 00| 0 eng d
020			_a9783866413054
040			_cTBS
041			_aeng
041			_ager
050			_aHF5415.1255
100			_aSpanke, Matthias _923372 _eauthor
245			_aEasy Branding in Fashion Retail _b: Schritt für Schritt zur Markenbildung im Modehandel _c/ Matthias Spanke; Sonja Löbbel
250			_aBilingual edition.
260			_aFrankfurt am Main : Deutscher Fachverlag, 2015.
300			_a208 pages : Illustrations, portraits (color) ; 24 cm.
520			_aSuccessful brands are authentic, distinctive and offer the customer a holistic emotional experience. The point of sale is of central importance for customers and the brand: This is where your brand comes to life and this is where you ensure your long-term success. In this practical guide for the fashion retailer you will learn ◦how to first define your target group, how to develop your brand individually, how to create a good story about your brand, which are the most important touchpoints between you and your customers and how to optimally stage these touchpoints and ◦what you can learn from the best in your industry. With the help of the numerous practical tips, expert opinions, visualizations and checklists, you can start successful brand building immediately — and create a unique brand experience for your customers step by step.
650		0	_aClothing and dress _xMarketing _911576
650		0	_aBranding (Marketing) _96284
650		0	_aRetail trade _96285
700			_aLöbbel, Sonja _923373 _eauthor
942			_2lcc
999			_c4057 _d4057