000			03234nam a22002657a 4500
008			240430b |||||||| |||| 00| 0 eng d
020			_a9780071215145
040			_cTBS
041			_aeng
050			_aHD30.28 _b.T543 2004
100			_aThompson, Arthur A. _d1940- _923402 _eauthor
245			_aStrategy _b: winning in the marketplace : core concepts, analytical tools, cases _c/ Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III.
260			_aBoston, Mass. : McGraw-Hill, 2004.
300			_a1 volume (various pagings) : illustrations (color) ; 26 cm.
504			_aIncludes indexes.
505			_aPt. 1. Introduction and overview — 1. What is strategy and why is it important? — Pt. 2. Core concepts and analytical tools — 2. Analyzing a company's external environment — 3. Analyzing a company's resources and competitive position — Pt. 3. Crafting the strategy — 4. Crafting a strategy. The quest for competitive advantage — 5. Competing in foreign markets — 6. Diversification. Managing a set of businesses, part 3. Executing the strategy — 7. Building a capable organization — 8. Managing internal operations. Five strategy-executing challenges — 9. Corporate culture and leadership — Pt. 4. Cases in crafting and executing strategy.
520			_aWinning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy, presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this first edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.
650		0	_aStrategic planning _93573
650		0	_aIndustrial management _920469
650		0	_aConglomerate corporations _xManagement _923403
650		0	_aStrategic planning _xCase studies _911638
700			_aGamble, John _q(John E.) _923404 _eauthor
700			_aStrickland, A. J. _q(Alonzo J.) _923405 _eauthor
942			_2lcc
999			_c4074 _d4074