| 000 | 02641nam a22002417a 4500 | ||
|---|---|---|---|
| 008 | 240430b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781544354620 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 050 |
_aHB615 _b.N43297 2021 |
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| 100 |
_aNeck, Heidi M. _923410 _eauthor |
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| 245 |
_aEntrepreneurship _b: the practice and mindset _c/ Heidi M. Neck, Christopher P. Neck, Emma L. Murray. |
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| 250 | _aSecond edition. | ||
| 260 | _aLos Angeles, CA : SAGE Publishing, 2021. | ||
| 300 | _axliii, 486 pages : illustrations, charts, portraits (color) ; 28 cm. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aPt 1. Entrepreneurship is a life skill. Practicing entrepreneurship ; Activating an entrepreneurial mindset — Pt. 2. Creating and developing opportunities. Creating and recognizing new opportunities ; Using design thinking ; Building business models ; Developing your customers ; Testing and experimenting with new ideas ; Developing networks and building teams — Pt. 3. Evaluating and acting on opportunities. Creating revenue models ; Planning for entrepreneurs ; Anticipating failure — Pt. 4. Supporting new opportunities. Bootstrapping and crowdfunding for resources ; Financing for startups ; Supplement A: Financial statements and projections for startups ; Navigating legal and IP issues ; Engaging customers through marketing ; Supplement B: The pitch deck ; Supporting social entrepreneurship — Glossary. | ||
| 520 | _aFrom Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset 2e catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey. | ||
| 650 | 0 |
_aEntrepreneurship _9570 |
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| 700 |
_aNeck, Christopher P. _923411 _eauthor |
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| 700 |
_aMurray, Emma L. _923412 _eauthor |
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| 942 | _2lcc | ||
| 999 |
_c4076 _d4076 |
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