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_a012904338 _2Uk |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHD69.B7 _bP573 |
| 245 | 0 | 0 | _aPlace Branding & Public Diplomacy |
| 260 |
_aLondon : _bHenry Stewart Publications, _c©2004- |
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| 300 |
_a2 volumes ; _c27 cm |
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| 310 | _aQuarterly | ||
| 500 | _aPrevious Title: Place branding | ||
| 505 | _aTitle History: Place Branding & Public Diplomacy (2007 - present) — Place Branding (2004 - 2006) — Changed to Place Branding & Public Diplomacy. | ||
| 505 | _aAvailable at EBSCO: Place Branding (2004 - 2006) — Place Branding & Public Diplomacy (2007 - present) | ||
| 520 | _aThis journal offers a vehicle for discussion of the rapidly-expanding practice of place branding. Spanning disciplines from public relations through destination marketing, to brand strategy, export branding, economics and cultural policy, the journal presents coverage that is deep and detailed. The journal Place Branding and Public Diplomacy explores and explains the two related but distinct practices named in its title. 'Place branding' applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. 'Public diplomacy' describes the processes by which a nation, a region or a city conducts foreign policy by directly engaging with a foreign public. The journal examines the two concepts in their own right, and also at their many areas of convergence. Up to now, the successes - and failures - of nations, regions and cities in pursuit of reputation management and influence of external audiences have been documented and analyzed in a fragmented fashion across many disciplines. Place Branding and Public Diplomacy draws together the relevant discussions to provide a single comprehensive, coherent platform for considering all the facets of the topic. This authoritative journal presents peer-reviewed articles, along with news, debates, interviews, literature reviews, case studies and special features. Place Branding and Public Diplomacy is a comprehensive, international forum that invites practitioners, researchers, students, consultants, government specialists and the general public to debate current issues and share best practices. | ||
| 650 | 0 |
_aBranding (Marketing) _vPeriodicals. |
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| 650 | 0 |
_aCity promotion _vPeriodicals. |
|
| 650 | 0 |
_aMarketing _xManagement _vPeriodicals. |
|
| 650 | 0 |
_aPlace marketing _xManagement _vPeriodicals. |
|
| 650 | 0 |
_aTrademarks _vPeriodicals. |
|
| 650 | 0 |
_aCommunication in regional planning _vPeriodicals. |
|
| 650 | 7 |
_aTrademarks _2fast |
|
| 650 | 7 |
_aCommunication in regional planning _2fast |
|
| 650 | 7 |
_aBranding (Marketing) _2fast |
|
| 650 | 7 |
_aCity promotion _2fast |
|
| 650 | 7 |
_aMarketing _xManagement _2fast |
|
| 655 | 7 |
_aPeriodicals _2fast |
|
| 942 | _2lcc | ||
| 999 |
_c4104 _d4104 |
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