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001			990216219490107026
003			UkOxU
005			20240906081008.0
008			190531c19859999at br p 0 a0eng|d
022	0		_a1727-3218 _2m
040			_aUkOxU _beng _erda _cUkOxU
041			_aeng
050			_aNC997.A1 _bL86
130			_aLürzer's Archive (Vienna, Austria) _923548
222		0	_aL[A] _b(Vienna. 1984)
222		0	_aLürzer's Archive _b(Vienna. 1984)
245	0	0	_aLürzer's Archive _b: L[A].
246			_iAlso known as: _aL[A]
246			_iAlso known as: _aLuerzer’s Archive
246			_iFormerly known as: _aLürzer's int'l archive: advertising worldwide
260			_aFrankfurt ; Salzburg ; Vienna : _bLürzer GmbH, _c1985-
300			_avolumes : _bcolour illustrations ; _c29 cm.
310			_aFour issues per year.
362	1		_aBegan in 1985.
500			_aAlso available in other language editions.
505			_aIn the library, you can find paper editions of the issues March 2023, June 2024, September 2024. You can access the online archive on a library computer by requesting it at the library counter. Alternatively, you can request specific articles through this form: https://shorturl.at/HFQG8
505			_aDigital archive: available from 01/01/1984 - present
520			_aFor over 30 years Lürzer’s Archive has been curating the very best in commercial creativity. Beginning as an archive of the best in print and video campaigns, we now encompass the ever growing gamut of creative commercial output. Lürzer's Archive (also known as Luerzer’s Archive) is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world. The magazine was founded in 1984 and has a global circulation of 38,000, and has been described as "one of the foremost advertising magazines in the world." The headquarters of the magazine is in Vienna. In an interview with editor-in-chief Michael Weinzettl, Romanian magazine Sapte Seri said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart."
588			_aDescription based on: 1985, vol. 4; title from cover.
588			_aLatest issue consulted: 2019, vol. 2.
650		0	_aAdvertising _vPeriodicals _923541
650		0	_aCommercial art _vPeriodicals _923542
655		0	_aPeriodicals _923543
700			_aWeinzettl, Michael _923544 _eeditor-in-chief and publisher
700			_aHrdlicka, Christian _923545 _emanaging editor
700			_aThierry, Christine _923546 _eart director
700			_aHaine, Rosie _923547 _eonline editor
856			_uhttps://www.luerzersarchive.com/ _yPublisher's website
856			_uhttps://shorturl.at/HFQG8 _yRequest specific articles through this form.
942			_2lcc
999			_c4106 _d4106