000			01734nam a2200361Ia 4500
001			407
008			230305s2002 xx 000 0 und d
020			_a9780333949146
041			_aeng
245		0	_aE-business
260			_a _bPalgrave Macmillan, _c2002
300			_axiv, 266 pages : illustrations ; 25 cm
500			_aprinciples and practice
505			_a1. Frameworks for e-business _r2. Technologies-- _r3. Website design and searching-- _r4. Creating an e-presence-- _r5. Serving customers-- _r6. Online communities-- _r7. e-business enterprise-- _r8. E-business strategy-- _r9. Protecting online communities and societies.--
520			_a'This book offers an overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organisational studies.' 'This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies - whatever those may be.'--Jacket.
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650		0	_aElectronic commerce _91263
650		0	_a e-Business _92655
650			_a Relationship with the client _92656
650		0	_aProduct differentiation _91226
650		0	_aComputer security _92657
650			_a Web design _92658
650			_a Online communities _92659
650			_a Information technology.
700			_aRowley, Jennifer _eAuthor _92661
902			_a467
905			_am
912			_a2002-01-01
942			_a1
953			_d2010-10-29 12:46:03
999			_c414 _d414