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041			_aeng
050		4	_aZ250.S76
100			_aStocks, Elliot Jay _eauthor _923778
245	1	0	_aUniversal principles of typography _b: 100 key concepts for choosing and using type _c/ Elliot Jay Stocks ; foreword by Ellen Lupton.
260			_aBeverly, MA : _bRockport Publishers, _c2024.
300			_a221 pages : _billustrations (some color) ; _c26 cm.
490			_aRockport universal series
505			_aGetting to know type — Typographic fundamentals — Choosing & pairing type — Typographic systems — Typographic systems (continued) — OpenType & web typography & variable fonts — Going further.
520			_aExplore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it. Richly illustrated and easy to navigate, Universal Principles of Typography pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions. Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today. Featured principles are as diverse as: Characters & Glyphs — Font v. Typeface — Hierarchy — Inclusivity — OpenType — Pairing type — Rhythm — Web fonts. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.
650		0	_aType and type-founding _923779
650		0	_aPrinting _923780
700			_aLupton, Ellen _ewriter of foreword _923781
942			_2lcc
999			_c4229 _d4229