| 000 | 02566cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 991107313972406196 | ||
| 005 | 20240625161106.0 | ||
| 008 | 230530t20232023maua b 001 0 eng | ||
| 010 | _a 2023018479 | ||
| 020 | _a9780760378205 | ||
| 035 | _a(OCoLC)1360319899 | ||
| 035 | _a(OCoLC)on1360319899 | ||
| 040 |
_aDLC _beng _erda _cTBS _dOCLCO _dYDX |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.K57 2023 |
| 100 |
_aKingsley, Mark _c(Creative director) _eauthor _923749 |
||
| 245 | 1 | 0 |
_aUniversal principles of branding _b: 100 key concepts for defining, building, and delivering brands _c/ Mark Kingsley. |
| 246 | _aOne hundred key concepts for defining, building, and delivering brands | ||
| 246 | _aA hundred key concepts for defining, building, and delivering brands | ||
| 260 |
_aBeverly, MA : _bQuarto Publishing Group, _c2023. |
||
| 300 |
_a216 pages : _billustrations (color) ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as: Authenticity — Social Responsibility — World Building — Gatekeepers — Rituals and routine. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. | ||
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 650 | 0 |
_aNew products _98236 |
|
| 650 | 0 |
_aBrand name products _92371 |
|
| 650 | 0 |
_aAdvertising _xManagement _923750 |
|
| 942 | _2lcc | ||
| 999 |
_c4234 _d4234 |
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