000			02723cam a2200337 i 4500
001			99116984057104341
005			20240627130444.0
008			231016s2024 njua 001 0 eng c
010			_a2023047410
020			_a9781119984818
035			_a(OCoLC)1412040637
035			_a(OCoLC)on1412040637
040			_aMdU/DLC _beng _erda _cTBS _dOCLCO _dYDX _dOCLCF _dNLE
041			_aeng
050	0	0	_aHD69.B7 _bW44 2024
100			_aWheeler, Alina _eauthor _923775
245	1	0	_aDesigning brand identity _b: a comprehensive guide to the world of brands and branding _c/ Alina Wheeler, Rob Meyerson.
250			_aSixth edition.
260			_aHoboken, NJ : _bJohn Wiley & Sons, _c2024.
300			_axiii, 332 pages : _billustrations, charts (chiefly color) ; _c29 cm.
500			_aPrevious edition: 2018.
504			_aIncludes indexes.
505			_apt. 1. Basics — Brand basics — Brand ideals — Brand elements — Brand dynamics — Before and after — pt. 2. Process — Process basics — Phase 1 : Conducting research — Phase 2 : Clarifying strategy — Phase 3 : Designing identity — Phase 4 : Creating touchpoints — Phase 5 : Managing assets — pt. 3. Best Practices — Case studies.
520			_aFrom research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes.
650		0	_aBrand name products _92371
650		0	_aBranding (Marketing) _96284
650		0	_aTrademarks _xDesign _923776
650		0	_aAdvertising _xBrand name products _9992
700			_aMeyerson, Rob _eauthor _923777
942			_2lcc
999			_c4248 _d4248