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005			20240723124258.0
006			m o d
007			cr cnu---unuuu
008			200328s2020 njua o 001 0 eng d
020			_z9781119690689 _q(hardcover)
035			_aon1147278051
040			_aEBLCP _beng _erda _epn _cEBLCP _dTEFOD _dN$T _dYDXIT _dOCLCQ _dYDX _dUKAHL _dUKOBU _dOCLCQ _dOCLCF _dVVJ _dORU _dAEU
041			_aeng
050		4	_aHD62.5 _b.B53 2020
100			_aBlank, Steven G. _q(Steven Gary) _eauthor _910577
245	1	4	_aThe startup owner's manual _b: the step-by-step guide for building a great company. _nVol. 1 _c/ Steve Blank and Bob Dorf.
260			_aHoboken, NJ : _bJohn Wiley & Sons, _c2020.
300			_axxix, 571 pages : _billustrations (black and white) ; _c25 cm.
500			_aOriginally published 2012.
504			_aIncludes index.
505			_aA repeatable path — Why a second decade? — The four steps : a new path — Getting started — The path to disaster : a startup is not a small version of a big company — The path to the epiphany : the customer development model — The customer development manifesto — Step one : customer discovery — An introduction to customer discovery — Customer discovery, phase one : state your business model hypotheses — Customer discovery, phase two : “get out of the building” to test the problem : “do people care?” — Customer discovery, phase three : “get out of the building” and test the product solution — Customer discovery, phase four : verify the business model and pivot or proceed — Step two : customer validation — Introduction to customer validation — Customer validation, phase one : “get ready to sell” — Customer validation, phase two : “get out of the building and sell!” — Customer validation, phase three : develop product and company positioning — Customer validation, phase four : the toughest question of all : pivot or proceed? — The startup owner’s manual “site” map — Customer development checklists — Glossary — How to build a web startup : a simple overview.
520			_aMore than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: - Avoid the 9 deadly sins that destroy startups' chances for success - Use the Customer Development method to bring your business idea to life - Incorporate the Business Model Canvas as the organizing principle for startup hypotheses - Identify your customers and determine how to 'get, keep and grow' customers profitably - Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K & S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
650		0	_aNew business enterprises _92621
650		0	_aEntrepreneurship _9570
700			_aDorf, Bob _eauthor _93671
942			_2lcc
999			_c4249 _d4249