000			01662cam a2200265 a 4500
001			a6683038
003			SIRSI
005			20240730091638.0
008			100104t20102010nju b 000 0 eng
010			_a2009052136
020			_a9780470747094
040			_cTBS
041			_aeng
050			_aHD30.28 _b.G7213 2010
100			_aGrant, Robert M. _d1948- _920619 _eauthor
245	1	0	_aContemporary strategy analysis _b: text and cases _c/ Robert M. Grant.
250			_aSeventh edition.
260			_aHoboken, NJ : John Wiley & Sons, 2010.
300			_axvi, 926 pages : _billustrations (some color) ; _c25 cm.
504			_aIncludes bibliographical references.
520	8		_aConsidered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
526			_aM1 Strategic Management
650		0	_aStrategic planning _93573
942			_2lcc
999			_c4251 _d4251