000			02309cam a2200289Mi 4500
001			on1048445265
003			OCoLC
005			20240719143710.0
008			180815s2019 maua 001 0 eng d
020			_a9781631597084
035			_a(OCoLC)1048445265
040			_ctbs
041			_aeng
050	0	0	_aNC1002.L63 _bB83 2019
100			_aBudelmann, Kevin _eauthor _923888
245	1	0	_aBrand identity essentials _b: 100 principles for building brands _c/ Kevin Budelmann, Yang Kim.
250			_aRevised and Expanded.
260			_aBeverly, MA : _bRockport, _c2019
300			_a232 pages : _bcolor illustrations ; _c26 cm.
500			_aIncludes index.
505			_aEssential tools — Essential decisions — Essential strategies.
520			_aBrand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
650		0	_aLogos (Symbols) _xDesign _923745
650		0	_aIndustrial design coordination _923743
700			_aKim, Yang _d1968- _eauthor _923889
942			_2lcc
999			_c4253 _d4253