000			03960cam a2200421 i 4500
001			7299488
003			CaAEU
005			20240702145126.0
008			151030t20152015gw a b 001 0 mul d
020			_a9783836545303 _q(hbk.)
035			_aocn927292696
040			_aOHX _beng _erda _cOHX _dYDXCP _dDPL _dOMB _dOCLCF _dXFF _dUAB
041	0		_aeng _afre _ager
050		4	_aNC1002.L63 _bM655 2015
072		7	_aNC _2lcco
100	1		_aMüller, Jens, _d1982- _edesigner, _eauthor.
245	1	0	_aLogo modernism _c/ Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk.
264		1	_aKöln : _bTaschen, _c[2015]
264		4	_c©2015
300			_a432 pages : _billustrations (some color) ; _c38 cm
504			_aIncludes bibliographical references (pages 427-429) and index.
505	0		_aLogo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.
520			_aModernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
546			_aText in English, French, and German.
650		0	_aLogotypes (Printing) _vPictorial works.
650		0	_aLogos (Symbols) _vPictorial works.
650		0	_aTrademarks _vPictorial works.
650		0	_aLogotypes (Printing)
650		0	_aLogos (Symbols)
650		0	_aCommercial art.
650		0	_aAdvertising.
700	1		_aWiedemann, Julius, _eeditor.
700	1		_aRemington, R. Roger, _eauthor.
700	1		_aVarea Riley, Isabel, _etranslator.
700	1		_aWulfekamp, Ursula, _etranslator.
700	1		_aFruhtrunk, Wolf, _etranslator.
942			_2lcc
999			_c4255 _d4255