000			01824cam a2200277 i 4500
001			22800340
005			20240704162338.0
008			220922s2023 caua b 001 0 eng
010			_a 2022946944
020			_a9781529754056
040			_aDLC _beng _erda _cDLC
041			_aeng
042			_apcc
050	0	0	_aHF5415.32 _b.S48 2023
100			_aSethna, Zubin _eauthor _923796
245	1	0	_aConsumer behaviour _c/ Zubin Sethna.
250			_aFifth edition.
260			_aLondon ; Thousand Oaks, CA : _bSage Publications, _c2023.
300			_axxiii, 584 pages : _billustrations (some color) ; _c25 cm.
500			_aPrevious edition: published as by Zubin Sethna & Jim Blythe. 2019
504			_aIncludes bibliographical references and index
520			_aInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.
650		0	_aConsumer behavior _vTextbooks _923797
942			_2lcc
999			_c4257 _d4257
655			_aConsumer behavior -- Textbooks