000			01618cam a2200277 i 4500
001			22301060
005			20240709172948.0
008			211105t20182018gw a 000 0 eng d
010			_a 2021301701
020			_a9783836568524
035			_a(OCoLC)on1016513441
040			_cTBS
041			_aeng
050	0	0	_aHF5825 _b.C593 2018
245	0	4	_aThe copy book _b: how some of the best advertising writers in the world write their advertising _c/ edited by Designers and Art Directors Association of the United Kingdom.
250			_aThird edition.
260			_aCologne : _bTaschen, _c2018.
300			_a537 pages : _billustrations (some color) ; _c21 cm.
490	1		_aBibliotheca universalis
520			_aIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
650		0	_aAdvertising copy _923772
650		0	_aAdvertising layout and typography _923862
650		0	_aCopy writers _923863
710	2		_aBritish Design & Art Direction (Association) _eeditor
942			_2lcc
999			_c4265 _d4265