000 02376cam a2200277zi 4500
001 17098443
005 20240709175241.0
008 240229s2024 enka b 001 0 eng d
020 _a9781529773699
035 _a(NhCcYBP)om3983011004
035 _a17098443
040 _aNhCcYBP
_beng
_erda
_cNhCcYBP
041 _aeng
050 _aP96.M34
_bK86 2024
100 _aKüng, Lucy
_eauthor
_923866
245 1 0 _aStrategic management in the media
_b: theory and practice
_c/ Lucy Küng.
250 _aThird edition.
260 _aLondon :
_bSage Publications,
_c2024
300 _axvii, 262 pages :
_billustrations ;
_c24 cm.
504 _aIncludes bibliographical references (p. [224]-239) and index.
505 _aIntroduction — The strategic context — Strategic concepts for the media — Strategic responses to technological change — Creativity and innovation — Culture and strategy — Leadership — Conclusions - generative ai and the disruption of digital.
520 _aHow did The New York Times transform its organisation for the digital age? — How does Netflix drive performance through culture? — Why did Disney struggle to find a CEO to replace Bob Iger? — How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media: Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI. — Explains key concepts in strategic management with insight and clarity. — Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach. — Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa. — Provides new ‘Resources’ and ‘Questions’ sections to guide readers’ further study and support classroom learning.
650 0 _aMass media
_xManagement
_923867
650 0 _aStrategic planning
_93573
942 _2lcc
999 _c4267
_d4267