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005			20240719150107.0
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008			220802s2022 maua o 001 0 eng d
020			_a9780760376515
040			_aORMDA _beng _erda _epn _cORMDA
041			_aeng
050		4	_aNC1002.L63
100			_aBokhua, George _eauthor _923898
245	1	0	_aPrinciples of logo design _b: a practical guide to creating effective signs, symbols, and icons _c/ by George Bokhua.
260			_aBeverly, MA : _bRockport Publishers, _c2022.
300			_a224 pages : _billustrations (black and white) ; _c26 cm.
500			_aIncludes index.
520			_aWhen you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
590			_aAccess is available to the Yale community.
650		0	_aLogos (Symbols) _xDesign _923745
942			_2lcc
999			_c4276 _d4276