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007			cr |||||||||||
008			221219s2023 nyu ob 001 0 eng
010			_a 2022060002
020			_a9780367643584
035			_aon1355648467
040			_aDLC _beng _erda _cDLC _dOCLCF _dYDX _dORMDA _dAEU
041			_aeng
050			_aHD9999.L852 _bM58 2023
100			_aMitterfellner, Olga _d1978- _eauthor _923763
245	1	0	_aLuxury fashion brand management and sustainability _b: unifying fashion with sustainability _c/ Olga Mitterfellner.
260			_aNew York, NY : _bRoutledge, _c2023.
300			_axiv, 248 pages : _billustrations, portraits, charts (some color) ; _c26 cm.
490	1		_aMastering fashion management
504			_aIncludes bibliographical references and index.
505			_aFrom history to heritage of luxury fashion — From the creative directory to the fashion show — Luxur brand qualities, brand construct and brand touchpoints — Good and bad parenting of luxury fashion — Internationalization and emerging economies for luxury fashion — Decline and resuscitation of luxury fashion brands — luxury fashion and the sustainable approach — The future of luxury fashion brands.
520			_aThis textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theory frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying Luxury Fashion Management, Luxury Brand Management, Sustainable Fashion and Responsible Business, Fashion Marketing and Communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
650		0	_aLuxury goods industry _xManagement _97391
650		0	_aManagement _xEnvironmental aspects _923764
650		0	_aSustainable development _96723
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999			_c4280 _d4280