000			01729nam a22002057a 4500
008			240725b |||||||| |||| 00| 0 eng d
020			_a9781788605908
040			_cTBS
041			_aeng
100			_aUnger, Todd _923988 _eauthor
245			_aThe 10-second customer journey _b: the CXO's playbook for growing and retaining customers in a digital world _c/ Todd Unger.
246			_aThe ten seond customer journey.
260			_aGreat Britain : Practical Inspiration Publishing, 2024.
300			_a165 pages : illustrations ; 22 cm.
505			_aThe journey begins — The playbook — The journey ahead.
520			_aThe customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience―a feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He'll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement.
650		0	_aMarketing _91020
650		0	_aCustomer services _93626
942			_2lcc
999			_c4293 _d4293