| 000 | 02294nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 991107193283006196 | ||
| 005 | 20240917194257.0 | ||
| 006 | m o d | | ||
| 007 | cr#cnu|||||||| | ||
| 008 | 221231s2023 enk ob 001 0 eng d | ||
| 020 | _a9781032325033 | ||
| 035 | _a(MiAaPQ)EBC7031302 | ||
| 035 | _a(Au-PeEL)EBL7031302 | ||
| 035 | _a(CKB)24169253100041 | ||
| 035 | _a(EXLCZ)9924169253100041 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 050 | 4 |
_aHF5415.1265 _b.D545 2022 |
|
| 245 | 0 | 0 |
_aDigital marketing outreach _b: the future of marketing practices _c/ edited by Kavita Sharma and Swati Aggarwal. |
| 260 |
_aLodon : _bRoutledge, Taylor & Francis Group, _c2023. |
||
| 300 |
_axx, 224 pages : _billustrations, charts, tables (black and white) ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favorable brand image for organisations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth. An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 | 0 |
_aElectronic commerce _91263 |
|
| 700 |
_aSharma, Kavita _eeditor _923989 |
||
| 700 |
_aAggarwal, Swati _eeditor _923990 |
||
| 942 | _2lcc | ||
| 999 |
_c4295 _d4295 |
||