000 01728cam a22003137a 4500
001 19190066
005 20240726131218.0
008 160725s2015 gw a 000 0 eng d
010 _a 2016439102
020 _a3836556340
020 _a9783836556347
035 _a(OCoLC)ocn898158946
040 _ctbs
041 1 _aeng
_ager
_afre
042 _alccopycat
050 0 0 _aNC1002.L63
_bL63 2015
245 0 0 _aLogo design
_c/ edited by Julius Wiedemann.
260 _aCologne :
_bTaschen,
_c2015.
300 _a661 pages :
_billustrations (chiefly color) ;
_c21 cm.
505 _aCreative industry — Events and entertainment — Fashion and apparel — Institutions, government and regional — Media — Music — Retailers and food outlets — Service and business — Miscellaneous.
520 _aA good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.
650 0 _aLogos (Symbols)
_xDesign
_923745
650 0 _aGraphic arts
_923747
650 0 _aCommercial art
_xDesign
_923748
700 _aWiedemann, Julius
_923844
_eeditor
700 _aDubau, Jürgen
_924038
_etranslator
700 _aDaniel, Aurélie
_924039
_etranslator
942 _2lcc
999 _c4303
_d4303